WINNIPEG, Man. — Trucking companies in Manitoba can help combat the driver shortage by becoming an Employer of Choice as part of a new provincial program.

The Employer of Choice pilot project is aimed at addressing labour shortages in Manitoba, particularly among small to medium-sized employers.

"It is important to act now to attract and retain workers who are skilled in trades and technologies," said Reg Alcock, president of the province’s Treasury Board. "Here in Manitoba, small and medium-sized enterprises are most affected by labour shortages, and this project will help develop resources for both businesses and employees."

The project is spearheaded by the Canadian Manufacturers and Exporters’ Manitoba division and is open to all sectors of the economy. Twelve companies will be eligible to participate in the first year and they will be called upon to create a workplace where people will want to work and excel at their profession. The Employer of Choice program will help the participating companies assess what they are doing well and help them build on their successes and continue to grow.

"The biggest barrier to growth and development for small and medium-sized businesses is the shortage of skilled labour. We hope to lead the way in assisting Manitoba small and medium sized enterprises develop strategies that will work over the long term to address their labour force issues," said Tony Van Rosmalen, vice-president, Manitoba Division, Canadian Manufacturers and Exporters. "We appreciate the efforts of both levels of government in working with us to develop tools to attract new workers, retain our young people, create diverse workplaces and keep skilled staff in Manitoba."

Participating companies will also help develop the expertise to attract, recruit and retain employees while getting peak performance out of them on a daily basis. For more information, visit www.becomeanemployerofchoice.mb.ca.