SAINT JOHN, N.B. — New Brunswick-based Master Promotions has expanded its portfolio of B.C. trade shows with the purchase of Truxpo.
The biennial event, which features exhibitors and manufacturers of Class 5-8 trucks from across North America, was acquired by Master Promotions in a deal with the British Columbia Trucking Association (BCTA) today.
“We are very excited about our continued growth in B.C. and are pleased to be on board with this successful event for the 2012 edition,” said Keith Peacock, vice-president of operations and sales with Master Promotions.
In addition to owning and managing a group of other non-trucking-related shows in B.C., Master Promotions also operates the National Heavy Equipment Show in Toronto and the Atlantic Truck Show in Moncton, N.B.
“This event meshes perfectly with our current portfolio of heavy equipment, construction, forestry, commercial fisheries and trucking shows that we currently own or manage across the country,” said Peacock.
“We are looking forward to meeting exhibitors and working with the well-established BC Trucking Association and will continue on with their guidance and that of their steering committee to make this show one of the best trucking and logistics shows in North America.”
Louise Yako, president and CEO of BCTA, says she is confident in handing over the reigns to Master Promotions.
“With the expertise and resources that Master Promotions will bring to Truxpo, BCTA looks forward to significant innovation and promotion that should delight exhibitors and show visitors alike.”
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