LOUISVILLE, Ky. — Navistar wants to make turning old into new a viable approach to fleet renewal during these tight times.
Navistar’s new ReStar reconditioning program is designed for late-model Class 5-8 commercial trucks and analyzes, recommends and replaces key mechanical and aesthetic components based on the application, age and history of each truck.
“From powertrains to wiper blades, brakes to hoses, every truck has unique requirements,” said Jim Hebe, Navistar senior vice-president, North American sales operations. “With ReStar, we can provide customers with a customized refresh package that maximizes vehicle uptime and increases brand reputation.”
Why does Navistar want to get into this business?
“These are still good trucks and the used truck market has still not responded with appopriate prices. Refurbishing makese economic sense without having to rely on the capital markets.”
Hebe added that industry giant US Express is already on-board with about 100 planned reburbishings.
The ReStar program is available for most makes and models of commercial truck – International brand trucks or those built by other OEMs.
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