Michelin makes finding tires and service a sn-app

GREENVILLE, S.C. — It’s not for the iPhone (yet, anyway), but if you need to find Michelin tires somewhere, there’s an app for that.

Michelin is rolling out a mobile dealer-locator application for Blackberry smart phones used in the U.S. and Canada. The new Michelin Blackberry app joins the existing Michelin ONCall emergency road service (ERS) and online dealer and service locator in Michelin’s “Wherever You Go” offering.

“Based on research into the most popular mobile platforms in the trucking industry, we launched the Blackberry application first,” said Jaye Young, U.S. country marketing manager with Michelin. “But the Android and iPhone applications are not far behind. It’s no secret that today’s business runs in real-time, and our customers expect information literally at their fingertips—including information about where they can find Michelin tires.”

The Blackberry application provides the location of the nearest Michelin truck tire or service provider, as well as basic information about that location, all from the handheld Blackberry device. Users can call Michelin OnCall ERS directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retread providers.

The application can provide service providers based on the user’s current GPS location or an entered location.

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