Minimizer expands presence in Canada

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BLOOMING PRAIRIE, Minn. — Minimizer, a manufacturer of poly truck fenders and accessories, is planning to expand its relationships with Canadian distributors and set up a warehouse distribution centre in Toronto by summer 2008.

Seizing on optimal market conditions that have arisen from the weakened US dollar, the company anticipates 500% growth in Canada in 2008. Today, Canada comprises about 4% of Minimizer.

“The exchange rate makes us very cost-competitive right now,” says Craig Kruckeberg, CEO of Minimizer. “Coupled with the Canadian trucking market’s demand for Minimizer fenders, it makes sense for us to set our sights on what could become a very lucrative market.”

Canada, in particular, offers a unique business opportunity for Minimizer, he says. The country allows the use of the road train, a longer-than-average trailer. While widely used in Canada, the road train is restricted in the US.

“Many road train operators prefer Minimizer fenders to traditional metal fenders because they hold up better when subjected to many months of road vibrations and regular wear and tear,” said Kruckeberg. “Minimizer offers a lifetime warranty for its fenders, which also makes the fenders an appealing long-term investment.”

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