TORONTO, Ont. — Canada’s trucking industry is marking National Trucking Week this week (Sept. 6 – 12, 2003).
Various activities are being held to spotlight the important contributions made by the 400,000 Canadians (over 200,000 in Ontario) who work in the industry. The week also serves as a platform for raising awareness of how to safely share the road with a truck.
“Grocery store shelves are stocked and the supplies we need for daily living are available when we need them, thanks to the country’s safe and reliable trucking industry,” says OTA President David Bradley. “This week we salute the men and women who form the backbone of the trucking industry. Without you the country would literally stop!”
OTA member companies are marking National Trucking Week in a wide variety of ways. Some fleets are saying “thanks” by treating their staff to special breakfasts, lunches or BBQs during the week, while others are presenting commemorative jackets or shirts to their drivers. Still others are holding softball tournaments for the staff and their families, while others have taken out high-profile advertisements in their local paper to say “thanks.”
OTA is marking the week with the following:
* Newspaper Supplement – A newspaper supplement about the trucking industry and interesting people in the industry will be distributed on Saturday, September 6 with the Kitchener-Waterloo Record and on Sunday, September 7 in the Toronto Sun, Ottawa Sun and London Free Press. The supplement features information about road sharing, industry award winners, and industry facts.
* Road Sharing Video Giveaway – To further raise awareness of the importance of road sharing among all road users, OTA is distributing free copies of the video “Sharing the Road with Trucks” to the first 1,000 people who contact the OTA office during National Trucking Week. (One video per Ontario household; while supplies last.)
* National Trucking Week Billboard – A proud message of “thanks” to the men and women of the trucking industry is displayed on top of the OTA building located at Dixon Road in Toronto.
* Posters – Trucking companies, truck stops and industry suppliers are raising awareness of National Trucking Week with a poster produced by OTA. The poster is available by contacting OTA’s communications department at email@example.com or 416-249-7401, Ext. 224 or 245.
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