LISLE, IL – Navistar says it is dedicating resources to keeping its customers’ trucks on the road.

It has announced a new mission centered on maximizing customer uptime, and will launch a new marketing campaign for the International Truck brand to let people know about it.

Bill Kozek, Navistar president, truck and parts, said the company is committed to delivering “innovation, tools, and services that keep our customers moving.”

He said the commitment to uptime involves:

* innovations in truck design and component integration;

* leading-edge manufacturing processes with comprehensive testing and quality control;

* a broad parts distribution and dealer network with more than 800 service locations, more than 10,000 trained technicians and over 8,000 service bays; and

* enhanced capabilities for its OnCommand Connection, which provides customers with detailed information on their fleets through a single portal.

The company’s latest marketing campaign, “It’s Uptime at International,” begins this month in print and online publications.

In addition, “It’s Uptime at International” will be showcased at a series of trade shows over the next several weeks, including the Mid-America Trucking Show in March.