WARRENVILLE, Ill. — Navistar has launched a new online channel devoted entirely to trucks and engines: MaxxForce TV.
The inaugural series, Maxx IQ, is a game show hosted by Joe Elmore, host of the television show Horsepower TV on the Spike Network.
In each segment, Elmore tests the engine smarts of drivers at truck stops and other locations across the US for a chance to win cash and prizes.
“Joe already has such a great knowledge of engines,” said Mark Johnson, marketing communications manager for Navistar. “We knew he was going to bring a great presence to Maxx IQ. Viewers are definitely going to enjoy seeing him in action –whether they’re watching on their computers, or lucky enough to become contestants.”
“Obviously, engines are one of my passions,” says Elmore. “So it was satisfying to give drivers a chance to win some money and educate them about MaxxForce engines at the same time. During the shoot, I got the opportunity to test-drive the engines myself and they have some real power. I was impressed.”
The channel’s launch comes as Navistar completes its final testing stages and prepares for the upcoming launch of its 2010 MaxxForce engines.
The first four episodes of Maxx IQ can be viewed on www.maxxforcetv.com, with four more episodes due for release later this month.
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