KALAMAZOO, Mich. — Eaton Corporation has named John Coll as its vice-president of global marketing for the vehicle group. Coll will be reporting to vehicle group president Kenneth F. Davis and will be located at the group’s headquarters near Kalamazoo.

In this new role, officials say Coll will have responsibility for creating, communicating and delivering value to customers in key market segments around the world for Eaton’s automotive and commercial vehicle power management offerings and for the formation of a global marketing team.

“We’re transforming the vehicle group from a product-focused organization to a market-focused one,” Davis said. “John’s marketing leadership skills and experience position him very well to lead that transformation for us.”

Most recently, Coll was director of sales for Eaton’s truck business in North America, and has held a variety of sales and aftermarket leadership positions since joining Eaton in 2001 as director of global channel marketing for the Cutler-Hammer Group. Prior to joining Eaton, he served in a variety of sales and marketing positions with Philips Lighting Company. Coll holds a bachelor’s degree in business administration from West Virginia University and a master’s of business administration from the University of Pittsburgh.

In a related announcement, Coll has named the following appointments to his global marketing leadership team:

-Don Alles has been named director of branding and communications. In this role, Alles will lead global internal and external communications for Eaton’s vehicle group. Since joining Eaton 1984, Alles has held several business communication management positions in the truck business and vehicle group.

-Bill Carter has been named director of sales and marketing functional excellence. Carter and his team will develop and deploy best practices, processes and tools for the vehicle group’s global sales and marketing organizations. Since joining Eaton in 1976, Carter has served in management roles in engineering, product planning, pricing and sales operations.

-Tom Nellenbach has been named director of marketing intelligence. Nellenbach and his team will be responsible for delivering intelligence related to key market segment opportunities around the world. Since joining Eaton in 2006, Nellenbach has served as the marketing manager for alternative markets in the automotive group and market planning and automotive marketing manager for vehicle group.

“As we transform our vehicle group business from a product line focus to a market focus, these highly capable marketing professionals and their teams will provide a complete offering of strategic marketing services for our businesses and markets”, said Coll. “Don, Bill and Tom are the best at what they do in our industry, and we look forward to the significant impacts they will bring to our global growth goals.”