CALEDONIA, Ont. — A new speaker has been added to the line-up for next month’s Driving for Profit seminar. Gary Salisbury, president and CEO of Arkansas-based Fikes Truck Line, will be speaking at the event’s “How we did it” session.

Salisbury began his career as an owner/operator, and in the 30 years since then, has worked in almost every aspect of the industry, including sales, dispatch, and management.

The session will highlight how Fikes has grown from an 11-truck company to a $70+ million transportation firm under Salisbury’s leadership. Salisbury will also offer recruiting and retention tips using examples from some of Fikes’ own cutting-edge programs.

Salisbury sits on multiple committees as a member of the Truckload Carriers Association (TCA), where he currently acts as chairman.

Other guest speakers at the event include David Bradley, president and CEO of the Ontario Trucking Association, and Chris Burruss, president of the TCA. Their session will focus on the future of the trucking industry in both Canada and the US. Truck News editorial director Lou Smyrlis will moderate the session.

The final Driving for Profit seminar of 2011 will be held at the Capitol Banquet Centre in Mississauga, Ont., Nov. 8. For more information, visit www.drivingforprofit.com.