New website shares trucking efficiency data and best practices

Avatar photo

WASHINGTON, D.C. – Wanting to see North American fleets double their efficiency, two organizations have teamed up to produce a website designed to help businesses meet that goal. bills itself as “the first comprehensive, free, publicly-accessible, and unbiased knowledge hub for around 70 trucking efficiency technologies, including aerodynamics, tires, and idle reduction.” It promises “truckers and fleet owners the opportunity to save between 30% to 50% in the fuel costs through the uptake of suites of technologies.” also hosts a free, independent, technology guide to help fleet owners make the best choices for their operations.

The website is the result of co-operation between the North American Council for Freight Efficiency (NACFE) and the Carbon War Room, a non-profit founded by the Virgin Group’s Richard Branson. The Carbon War Room’s mandate is to “accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy.” It hopes to accomplish this through “generating business solutions by identifying specific pathways to accelerate the deployment of green solutions in the face of low expectations and weak mandates.”

According to NACFE executive director Mike Roeth, the website should help level the playing field for smaller fleets looking for efficiency solutions.

“The challenge for the industry so far has been what information and data to believe and how confident a fleet owner should be in the technology’s return on investment. To date only the larger fleets have had the resources to commission tests to understand a technology’s performance and payback. offers a first-of-a-kind, independent guide to help owners and operators make decisions about which technologies they should adopt to improve efficiency, save fuel, and cut carbon emissions from their fleet,” he said.

As part of the program, workshops are offered, bringing fleets and stakeholders together across industry verticals to share best practices and exchange information about fuel efficiency technologies.

“This initiative will stimulate increased adoption of efficiency technologies among truck owners and operators no matter what size, helping them make significant, long-term savings on fuel costs and carbon emissions,” said Carbon War Room’s Richard Branson.

Avatar photo

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.