OBAC goes live with French satellite radio, Web site
OTTAWA, Ont. — The Owner-Operator’s Business Association of Canada (OBAC) has partnered with Quebec-based Web site, Lecamionneur.com, and popular satellite radio program Entre les 2 lignes to fill a much needed gap for French truckers.
“We’re delighted with the partnership,” said OBAC’s executive director, Joanne Ritchie, “There’s growing interest in Quebec in what an OBAC has to offer, and we’re pleased to be able to reach drivers in French. Having access to trucking news and information through both the Web site and the radio will make a huge difference.”
Entre les 2 lignes, broadcast from Montreal on XM channel 172, is the only French-language radio program geared to the trucking industry. The driving force behind both the radio program and the Web site is veteran owner/operator Jacques Plante of Saint Hyacinthe, Que. Plante, the Web site’s administrator, set out to provide a source of up-to-date news and information for truck drivers in French.
“There was a lack of French industry news for truckers, and I wanted to do something about it,” Plante said. “I started translating the news and posting useful information on the Web site, and the idea really took off.”
Plante, who also produces and co-hosts the radio show, and is joined on air by another veteran owner/operator, Jean Catudal of Yamaska, Que.
“Having these two on the team will give OBAC’s efforts in Quebec a real boost,” says Ritchie. “They have years of hands-on experience behind the wheel, and a good understanding of the current issues. Mix in their passion, and you’ve got a dynamite combination.”
“It’s essential to have a first point of contact for drivers in each province,” continues Ritchie. “And with growing membership in Quebec, we need leadership from within the province to help build a strong caucus that is responsive to local issues and forges good working relationships with government and other transportation groups.”
Entre les 2 lignes can be heard live throughout North America on XM channel 172 Sundays from 6 to 8 a.m. with a rebroadcast later that evening.
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