DALLAS – The fleet management technology provider Omnitracs LLC says it is rolling out new branding to better unify its different business units under one name. 

Elements of the new brand platform include a contemporary redesign of the corporate logo, original tagline, refined core messaging, and engaging design treatments, according to the company, all of which will be applied to the full spectrum of Omnitracs communications vehicles in the coming months.

“Over the past few years and through a series of strategic acquisitions, Omnitracs has grown to become a global force in comprehensive fleet management solutions for fleets of all sizes, whether private or for-hire,” said Omnitracs CEO John Graham. “The new brand platform, from creative to messaging, properly aligns our distinct business units under the power of a single, well-respected brand, Omnitracs.”

What operated before as independent business units; Roadnet, XRS, Sylectus, and Analytics; are now fully integrated flagship products within Omnitracs’ broad range of offerings including: compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator,” said Jim Gardner, vice president of marketing at Omnitracs. “Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets.”