Ontario plates to proclaim ‘Open for Business’

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TORONTO, Ont. – Ontario licence plates will carry new messages as of Feb. 1, with slogans proclaiming the province is “Open for Business” and also “A Place to Grow”.

The Open for Business tagline applies to commercial plates. The passenger vehicle tagline was drawn from lyrics in a provincial anthem that debuted at Expo ’67.

Licence plates and driver’s licences alike are being redesigned to incorporate an updated trillium logo.

The changes are meant to be more than skin deep, too. The new plates will use high-definition sheeting that is stronger, brighter, and longer-lasting than existing versions, the province says.

Ontario issues 580,000 commercial plates and 2.4 million passenger plates per year.

The province’s licence plates were last redesigned in 1982.

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John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking, trucknews.com, TruckTech, Transport Routier, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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  • “Open for Business” suggests you are pimping out the commercial industry – but that is to be expected with the current leader in place …and he must be as homophobic as his brother was – there was nothing wrong with the trillium symbol – only someone who has a phobia would see it as 3 men in a hot tub –
    I still prefer “yours to discover” – but would settle for “get your wild hood back” – that might be more fitting

  • For commercial vehicles, “Open For Business” is a smart message, especially following years of being closed for business in Ontario. However, I’m not sure that “A Place To Grow” means anything but any improvement in our embarrassing boring Ontario license plates is a tiny step foward. While other provinces and states celebrate their history and culture with a collection of colorful creative license plate to choose from, bland Ontario trots out another dull conservative (lower “c”) plate that might look more suitable under a prisoner’s chin. By the way, “redesigned in 1982”? They changed the font!

  • I believe the commercial plate should be like Nova Scotia not that color but distinguish from passenger plate.dark blue with with a silhouette of the city in the back ground in light blue with orange numbers .