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Pana-Pacific selects SIRIUS satellite radio for exclusive distribution to Canadian truck dealerships

TORONTO, Ont. -- Pana-Pacific, a North American supplier of audio and electronics equipment to the trucking industr...


TORONTO, Ont. — Pana-Pacific, a North American supplier of audio and electronics equipment to the trucking industry, will be distributing SIRIUS satellite radio products exclusively to truck dealerships and outlets throughout Canada.

With more than 90% market share to-date, SIRIUS has been the number one choice for satellite radio among truckers in Canada, said John Trenberth, president of Pana-Pacific. Feedback from our retail partners has been that Canadian drivers prefer SIRIUS on account of its superior signal coverage and programming lineup. Pana-Pacific is pleased to now distribute SIRIUS to the Canadian trucking channel exclusively.

Canadians have made SIRIUS the number one choice for satellite radio in Canada and Pana-Pacifics decision to offer SIRIUS exclusively further underscores this, said Mark Redmond, president and CEO of SIRIUS Canada. SIRIUS offers an unparalleled audio entertainment experience for Canadian truckers with the broadest range of programming and the strongest signal coverage.

SIRIUS offers news, entertainment, comedy and commercial-free music programming including Road Dog Trucking, NFL Radio, NASCAR Radio, Blue Collar Comedy, CBC Radio One and Radio-Canadas Premire Plus.


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Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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