Penske appoints new senior VP marketing

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READING, Pa. — Penske Truck Leasing has appointed Sherry Sanger as senior vice-president of marketing. Sanger, who had been the company’s vice-president of marketing since 2004, is now responsible for all marketing functions globally, which includes strategic marketing, promotional activities, market research and interactive marketing for Penske Truck Leasing and its subsidiary, Penske Logistics. Those product lines also include Penske Truck Rental and Penske Used Trucks.
She joined the company in 1998 as new products introduction manager, and was later promoted to director of marketing.
Sanger began her career at General Electric’s Lighting and Capital divisions in their financial management program. She worked in financial, cost and marketing analyst roles across the US, and in Germany.
“Sherry is a talented leader and strategist, who has been instrumental in elevating our brand over the last several years,” said Penske Truck Leasing president and CEO Brian Hard. “We congratulate her on this well-deserved promotion, and look forward to her continued success as she takes on this new role.”
Sanger serves on the board of directors for Opportunity House in Reading, Pa. She is a founding member of the Penske Diversity Council and the Penske Women’s Network. She has been actively involved with women’s leadership initiatives with the Greater Reading Chamber of Commerce. Sanger is a member of the American Marketing Association, Brand 50, the Council of Supply Chain Management Professionals (CSCMP) and the Conference Board.

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