READING, Penn. — Penske Truck Leasing has announced that it has teamed with PeopleNet for on-board commercial truck technology solutions.

The move marks a shift in Penske’s Fleet I.Q. strategy, from offering a single private-labeled product, to a suite of products and services.

“We are very pleased to be working with PeopleNet,” said Jim Feenstra, senior vice-president, marketing, with Penske Truck Leasing. “We selected them based on their ability and commitment to offer our customers a high level of customer service as well as a quality product with robust functionality.”

Ron Konezny, chief executive officer for PeopleNet, said that the alliance with Penske is a natural fit. “We both are customer-oriented companies. Together, we offer fleet managers an effective way to reduce operating costs and improve fleet productivity.”

Penske’s move to begin working with PeopleNet is part of its wider technology and decision support strategy, to support its customer’s fleet productivity needs, the company says. Fleet I.Q. will become a portfolio of services and solutions at various price points, according to a statement from Penske. Penske will also provide a new financing option and in-house consulting, which is intended help its customers analyze and get the most from the data captured by these on-board fleet technology systems.

“Over the last several years, we offered customers one Fleet I.Q. product, through one vendor,” added Feenstra. “At the time, this was right because of the various vendor business models, and our customers weren’t yet comfortable with these systems. However, today the market is maturing. Companies are looking to optimize fleet productivity and reduce transportation costs. Also, through our experience we understand that one size doesn’t fit all and different customers need different solutions. That’s why Fleet I.Q. is becoming a broader offering of solutions with more choices, price points and functionality but based on the foundation of solid and indisputable customer service. This is why we chose a partner like PeopleNet.”