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PeopleNet receives growth strategy award

PALO ALTO, Calif. -- Based on its recent analysis of the commercial vehicle telematics market, Frost & Sullivan has...


PALO ALTO, Calif. — Based on its recent analysis of the commercial vehicle telematics market, Frost & Sullivan has recognized PeopleNet Communications Corporation with the 2007 North American Regional Fleet Telematics Growth Strategy Leadership of the Year Award.

“PeopleNet has developed and executed customer-focused growth strategies that enabled it to achieve strong subscriber and revenue growth rates over the 2004-2007 period, resulting in impressive market share and mind-share growth rates,” according to Frost & Sullivan. The company’s growth strategies target Private, For-Hire, Food Distribution, Tanker, Dedicated and LTL Fleets.

“PeopleNet serves both the long-haul and the regional-fleet telematics market segments, where there are established and new competitors within the markets,” says Sandeep Kar, Program Manager, Heavy Truck Technologies at Frost & Sullivan. “The company’s success in making inroads into these markets and in achieving healthy internal growth highlights PeopleNet’s agility and consistency in developing product, technology, and customer service strategies that offer advanced telematics solutions to fleets that are innovative, highly customizable, competitively priced, and that offer a quantifiable return on investment.”

At the center of PeopleNet’s growth strategy is its proximity to the transportation and logistics industry, according to Frost & Sullivan. “The company strives to understand the challenges and operational restraints of the industry and offers tailored solutions that enhance fleets’ productivity and profitability, and help draw repeat business and revenue growth for PeopleNet.:

Further, PeopleNet’s has built strategic partnerships with technology leaders to be able to offer flexible and versatile telematics solutions.

“PeopleNet’s design and implementation strategies allow it to aggressively pursue the development, introduction, and marketing of telematics solutions that are cost effective, modularized, and customizable, and that increases the productivity and profitability of regional fleets particularly private fleets,” notes Kar. “Most market participants have developed solutions that are either targeted towards private fleets or for-hire fleets but PeopleNet’s approach is built upon a single core platform that includes the ability to create solutions for both fleet types, based on their size and other requirements.”

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.


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