Truck News


Peterbilt doles out awards at annual dealer meeting

DENTON, Tex. – Canadian dealers were in the spotlight at the Peterbilt Motors Company’s annual dealer meeting this month.

(L to R) Robert Woodall, Peterbilt assistant general manager of sales and marketing; Darrin Siver, Peterbilt general manager and Paccar vice-president; and John Higgins, Cervus vice-president, transportation.

First, Cervus Equipment Peterbilt was named the 2014 North American Dealer of the Year after maintaining a high level of customer satisfaction, and quadrupling its number of locations.

“We are honoured to be named Peterbilt’s Dealer of the Year and to be recognized for our investments and efforts in providing our customers with unparalleled levels of satisfaction while growing Peterbilt’s share throughout the markets we serve,” said John Higgins, Cervus’ vice-president of transportation. “Cervus Equipment Peterbit has an outstanding team of dedicated, skilled and hard-working professionals – and this top honour is testament to that.”

Cervus owns and operated 16 Peterbilt dealerships throughout Ontario and Saskatchewan. This year alone they added 12 locations through the acquisition of Peterbilt Ontario Truck Centres.

“Cervus Equipment Peterbilt brings extraordinary passion for Peterbilt’s brand, products and customers that makes it truly deserving of our North American Dealer of the Year Award,” said Darrin Siver, Peterbilt general manager and PACCAR vice-president. “Not only have they increased their dealer footprint fourfold, but they significantly increased sales and market share in Canadian markets.”

(L to R) Dany Lussier, dealer principal Camions Excellence Peterbilt; Nicole Lussier, dealer principal Camions Excellence Peterbilt; and Darrin Siver, Peterbilt general manager and PACCAR vice-president

As well, Quebec-based Camions Excellence Peterbilt was named the 2014 Paccar MX Engine Dealer of the Year.

“We are honoured to be named the MX Dealer of the Year for our sale and support of this efficient, reliable engine that helps our customers achieve higher levels of fuel economy while reducing their operating costs,” said dealer principal Nicole Lussier. “I thank all of our more than 220 team members for continually achieving higher levels of performance, not just in terms of the MX engine, but throughout all areas of our operations.”

Siver also commented saying, “Camions Excellence Peterbilt exemplifies exceptional commitment and support of this outstanding engine. Their support of the MX-13 engine is impressive with a knowledgeable sales force, ample parts inventory and skilled, factory-trained technicians.”

In addition, G.L. Sayre Peterbilt of Conshohocken, Penn., was named the Medium Duty Truck Dealer of the Year, while The Peterbilt Store was named the North American Parts and Service Dealer and Allstate Peterbilt was named the TRP Dealer of the Year.

Finally, Peterbilt recognized the top-performing dealer groups with its Best in Class awards.

The winners of the Best in Class awards were:

  • Allstate Peterbilt (Don Larson and Jeff Vanthournout)
  • Calgary Peterbilt (Doug Fach)
  • Jackson Group Peterbilt (Blake Jackson)
  •  Larson Group Peterbilt (Glenn, Kyle and Kory Larson)
  • Performance Peterbilt (Nathan Ried and Ryan Church)
  • Peterbilt of Louisiana (Jack Brabham)
  • Peterbilt of Sioux City (Brad Wilson)
  •  Peterbilt Manitoba (Doug Danylchuk)
  • Peterbilt Pacific (Terry and Don Pasiuk)
  •  Rush Peterbilt Truck Centers (Rusty Rush)
  •  Stahl Peterbilt (Eddy Stahl)
  • The Peterbilt Store (John, Jeff and Greg Arscott)



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