MISSISSAUGA, Ont. — Petro-Canada Lubricants announced the launch of its ‘The Tougher. The Better.’ campaign today. The new campaign reveals its PC-11 branding in advance of the introduction of two new categories of heavy duty engine oils in December.
“Durability, strength and efficiency. These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better.,” said Howard McIntyre, vice-president, Lubricants, Suncor. “We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy duty engine oils. The Tougher. The Better. offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.“
The announcement of the new campaign follows Petro-Canada Lubricants’ PC-11 educative website, herecomespc11.com, which will continue to offer guidance to the industry in their decision making processes ahead of the introduction of PC-11 heavy duty engine oils.