Regina truck dealership appointed Kenworth Dealer of the Year

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REGINA, Sask. — A Saskatchewan Kenworth dealership has been recognized as an international leader in sales, service and operation, by its US corporate headquarters.

Custom Truck Sales of Regina was named 2007 Kenworth dealer-of-the-year, an award that recognizes outstanding dealerships in both the US and Canada. The president of the Regina-based dealership credits strong customer service, and a quality product, for this corporate tribute made recently in San Diego.

“This recognition is a great testament to the hard work of our dedicated employees, who provide a high level of service to our customers on a daily basis,” says Brent Leach.

The dealer-of-the year award is based on overall performance, quota attainment, dealer performance, part sales and service, and operation and facility evaluations. However, there were a few attributes that stood out to earn this recent award for the Regina dealership, such as superior sales and “excellent” customer support, according to Kenworth general manager and PACCAR vice president, Bob Christiansen.

“Custom Truck Sales management and employees have a tremendous passion and dedication for being the world’s best and are truly deserving of the 2007 Kenworth dealer-of-the-year award.”

The dealership was chosen from among six other “gold” dealerships for 2007, including: Edmonton Kenworth, Inland Kenworth – US (which includes dealerships in California, Arizona and New Mexico), Kenworth of South Texas (San Antonio, Texas), Kenworth Sales Company of Salt Lake City, Utah, and MHC Kenworth of Oklahoma.

Custom Truck Sales has been a Kenworth dealer since 1965 and operates dealerships in Regina, Saskatoon, and Estevan, Sask., as well as Winnipeg, Man. The dealer isn’t new to the Kenworth awards podium, and has won Kenworth “silver” awards in 2003, 2005 and 2006.

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