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Roadranger improves online services

KALAMAZOO, Mich. -- Roadranger Marketing has revamped its customer service Web site providing improved product info...


KALAMAZOO, Mich. — Roadranger Marketing has revamped its customer service Web site providing improved product information of Eaton Fuller and Dana Spicer products, the company says.

The new Web site (www.roadranger.com) features a new look, new user interface and streamlined navigation. In addition to the original content, the Web site also features several entirely new customer service features.

“Since we launched our first site in 1995, the growing acceptance of Web-based support by our customers has allowed us to serve them better and faster with day-in, day-out virtual service,” says Roadranger marketing services manager, Don Alles. “This has freed up our human Roadrangers to do the things that really matter, like personally serving our customers, solving issues and spec’ing, selling and supporting our products.”

The company notes usage of the Web site has doubled every year for the past three years. There are also plans to expand the Roadranger online store, located at www.roadrangerstore.com.


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