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Shell rolls out two-year Rotella Road Show

HOUSTON, Tex. -- Shell Lubricants is launching the Rotella Road Show, a tractor-trailer featuring a surround-sound...


HOUSTON, Tex. — Shell Lubricants is launching the Rotella Road Show, a tractor-trailer featuring a surround-sound theater, interactive displays and comprehensive information on the product lineup.

The Peterbilt 379 truck with a Cummins ISX 475-hp. engine with EGR made its first stop at this month’s Shell Houston Open golf tournament. The vehicle is scheduled to visit 80 cities throughout the U.S. from April to November this year.

“The Rotella Road Show truck will entertain, as well as educate truck operators and maintenance professionals on the performance characteristics of the Rotella family of products,” says Shirley Yin-Piazza, marketing manager for Shell Rotella products. “The vehicle will make appearances at truck stops, truck dealerships, trade shows and retail outlets. Given the popularity of the Shell family of lubricants and coolants, the Rotella Road Show truck is likely to generate excitement wherever it goes.”

The Rotella Road Show truck provides visitors with valuable information on equipment lubrication, engine protection, preventative maintenance, and cooling systems.

Additional information on the Rotella Road Show, including a complete list of all stops, is available at www.Rotella.com/roadshows.


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