SIRIUS signs some serious customers in ’06

TORONTO — One of Canada’s two leading satellite radio providers says it’s surpassed 200,000 paying subscribers in Canada during its first year of operation.

SIRIUS Canada Inc., which offers 110 full-time satellite channels, claims it’s now Canada’s most popular provider.

According to the NPD Group, SIRIUS leads the industry in Canada with more than 70 percent of units sold at retail, year-to-date.

“SIRIUS Canada’s incredible progress in less than 12-months of operating is testament to the quality of SIRIUS’ programming, and reinforces the country’s interest and excitement in satellite radio as an entertainment medium,” said Mel Karmazin, CEO of SIRIUS Satellite Radio.

Starting in 2007, SIRIUS will become the official satellite radio partner of NASCAR and will carry every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, allowing fans to hear the live race call plus driver-to-crew communications.

Both SIRIUS and competitor XM Radio entered the Canadian market last year when both companies were grated licences by the CRTC.
The CRTC demanded 10 percent of the programming be Canadian, and eight of the 80 channels offered are produced here in Canada and feature Canadian artists and content.

The Ontario Trucking Association recently announced a partnership with XM in offering carrier members a guaranteed lower subscription rates.

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