STIRLING, Ont. — The Road Today Truck Show is partnering with the Stirling Truck Show to promote both events and encourage both the public and potential vendors to participate.

Manan Gupta, founder and publisher of Road Today magazine, is holding the show for the first time in Brampton, Ont. and said he’s very excited about partnering with Stirling. The Stirling show has been held for the past three years in the Eastern Ontario town of Stirling.

“This partnership is all about adding value to the trucking industry,” Gupta said. “When people come to the show we want them going home well informed and well educated.” Gupta said he participated in the first show Stirling held, after hearing about it through press releases. “It was a wonderful show,” he said. “We’re partnering and we’re never looking back.”

As part of the incentive to encourage vendors to participate in the show, both shows are offering 15% discounts to exhibitors, offering prizes to be won for people who attend both shows, and conducting trucking competitions, like the Pit Crew Challenge at both shows, with the finals held at Stirling’s show.

“The timing of both shows is very appropriate,” Gupta said. “Our show is May 30-31 and the Stirling show is June 19-21.”

Currently, the show Web sites have an combined audience of about 10,000 people, including truckers, business owners, and the general public, who all receive updates about the show as they’re posted.

“It’s a unique partnership. We will be doing an extensive combined outreach campaign and I think in both cases it’s really going to make our numbers grow,” said Ruth Potts, manage of the Stirling Truck Show.