Superior Propane's new pink delivery truck is not only raising awareness, but also money for the Canadian Breast Cancer Foundation.
CALGARY, Alta. — Superior Propane has introduced a new pink and white delivery truck into its fleet in support of the Canadian Breast Cancer Foundation – a sharp contrast to its trademark bright yellow vehicles.
The new vehicle will deliver propane to Superior’s Ontario customers, with a portion of all revenue generated from those deliveries to be donated to the Canadian Breast Cancer Foundation. Each customer will receive a note alerting them to the donation.
In addition these deliveries, the truck will also be displayed at various tradeshows and events throughout Ontario in an effort to raise breast cancer awareness.
“Superior Propane is committed to improving lives and the communities in which its customers and employees reside and this cause marketing relationship is a clear demonstration of that commitment,” officials said in a release. “Breast cancer does not just affect those people living with the disease, but also their friends and families. With the debut of this new pink and white truck, Superior Propane is proud to assist the Canadian Breast Cancer Foundation in their mission of creating a future without breast cancer.”
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