Thermo King appoints new director of marketing

Truck News

MINNEAPOLIS, Minn. — Thermo King has named Craig Fisher as the companys new director of marketing. He will continue his duties as director of dealer development until a successor has been named.

In Fisher’s new position, he will provide leadership to the marketing and product management teams to drive continued success and the development of new business opportunities.

I look forward to the challenges and opportunities of my new role and will build on Thermo Kings reputation as the world leader in transport climate control, noted Fisher.

Before joining Thermo King in early 2005 as director of dealer development, Fisher held marketing and product planning leadership roles at DaimlerChrysler, Morgan Corporation, Freightliner Corporation and Peterbilt Motors. He holds a BA in behavioral psychology from the University of Arizona and an MBA in finance and marketing from the University of Denver.

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