TORONTO, Ont. — TransCore Link Logistics has integrated Google Maps API Premier into its Loadlink logistics freight matching service. The integration allows Loadlink customers to map the origin and destination of all freight and equipment postings and matching leads using Google Maps.

Loadlink subscribers will be able to map their freight and truck matches based on the preferred sorting criteria they use to organize their search. Customers will also have the option of viewing their leads in satellite and street views from Google Maps, which will provide them with a complete overview of available freight and equipment. Officials say the integrated Google Maps service enables dispatchers to make quick decisions based on the mapped coordinates within their Loadlink application without the time consuming process of searching multiple applications to find locations.

The deployment of this feature for Loadlink.net version 2.8 users will be seamlessly integrated into the service without requiring any configuration changes, according to officials. The company says the service will be available to all Platinum customers at no additional charge this year.

“Loadlink customers will experience improved dispatch and operations efficiency by optimizing their trip scheduling and logistics planning. This performance enhancing and mapping integration is part of our ongoing process to provide valuable and easy-to-use decision making tools for our customers,” said Claudia Milicevic, senior director and general manager of TransCore Link Logistics.