PALM SPRINGS, Calif. — The Transportation Marketing & Communications Association’s (TCMA) eighth annual conference and educational forum will be held May 2-4, 2004, at the Miramonte Resort, near Palm Springs, Calif.

The 2004 Conference theme, “Creating The Edge,” will help professionals leverage marketing, sales and communications strategies in order for their organizations to be more competitive in the marketplace.

This event will feature a agenda of interactive sessions, workshops, and presentations supported by a line-up of keynote speakers, session presenters and facilitators for mid- to upper-level marketing and communications professionals.

Also on the schedule is an awards gala on May 4 to honor recipients of TMCA’s coveted “Tranny” award.

Call for entries for the 2004 awards program will be made in December.

The conference registration fee is U.S. $495 for TMCA members or $690 for non-members who take advantage of the “early bird discount” and register before March 19, 2004. After this date, the conference registration fee is $545 for members or $740 for non-members. The non-member rate also includes annual membership dues for an entire year. The registration fee for guests is $165.

To register for the conference, contact the TMCA offices at 952/442-5638 ext. 5, or visit the association’s Web site at www.TMCAtoday.org.