Truck Dealer Celebrates 50 Years Under KW Banner

REGINA — Custom Truck Sales recently celebrated its 50th anniversary as a Kenworth dealership with five customer events that attracted nearly 1,000 customers at its dealerships in Saskatchewan and Manitoba.

A tour of Kenworth T680 and T880 trucks, specially painted in the dealer’s colors and decaled with its 50th anniversary logo, tied the five events together.

Events were hosted by Custom Truck Sales locations in Regina, Saskatoon and Estevan, SK and Brandon and Winnipeg, MB.

Each dealership celebration featured formal hosted venues or barbecues with truck displays.

In addition, the dealer also featured STARS Air Ambulance at all five anniversary celebrations. The emergency medical organization provides life-saving transport via helicopter and plane to critically ill and injured patients in Alberta, Manitoba and Saskatchewan from rural areas to area hospitals and trauma centers.

“It’s appropriate that we chose to honor my grandfather and father’s decision 50 years ago to become a Kenworth dealer with a tour that featured four of Kenworth’s newest and most innovative Class 8 trucks,” said Custom Truck Sales President Brent Leach, who’s been with the company for 30 years.

Brent’s grandfather, Arnold Leach, organized a group and approached Kenworth to obtain the franchise in 1965. Brent’s father, Don, left his job at the provincial gas company and joined his father to start the dealership. Today, Brent’s brother, Ken, is vice president; his sister, Wendy Williams, is one of the company’s operating directors; and another brother, Rob, is a non-operating partner.

“Over the years, the trucking market in Saskatchewan and Manitoba has always remained diversified,” Brent said. “We’ve been able to keep pace because Kenworth engineers not only design and build trucks that meet a wide variety of needs, but also feature those important details that make a huge difference for our customers.”

The company’s success also comes from the hard work of its dedicated employees, a number of whom have been with CTS for 30 years or more, he said.


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