TORONTO, Ont. — Beginning with the September issues, Truck News and Truck West will be printed entirely on glossy stock. The newsprint pages will be a thing of the past.
"Since its inception,Truck News/Truck West has evolved and changed in response to industry needs and the needs of our advertisers and readers.We are now taking the next major step in that evolutionary process," said Rob Wilkins, publisher.
"Over the years, newsprint pages served us and our retail advertisers very well. Newsprint offered these important advertisers a more cost-effective way of reaching our readership. But, during the past few years, both the needs and demands of equipment buyers have changed and our retail advertisers have been asking us to put their ads on a more ‘professional looking’ stock. With the introduction of an entirely glossy publication, we have responded to this request," Wilkins explained.
He adds that the move to glossy stock has been achieved with no additional cost to advertisers.
"Although committing to publishing an entirely gloss tabloid publication is a costly proposition, we have not and will not raise rates to either our retail or national advertisers to cover the increase in costs. This is an in-house investment that Business Information Group has made in order to continue Truck News/West’s evolutionary cycle," Wilkins said.
While this investment helps meet the changing needs of our advertisers, it will also benefit readers. Going to glossy stock allows the Truck News/West team of editors much more leeway when it comes to designing attractive layouts that are eye-catching as well as informative.
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