TORONTO — The first time you pass this tanker, we guarantee you’ll remember it.

It’s hot, almost shocking pink, and white.

And it’s a sign of Superior Propane’s support for the Canadian Breast Cancer Foundation Ontario region.

Last week, the Calgary-based fuel company introduced the truck — a significant contrast to its mostly yellow fleet — and announced that a portion of all revenue generated from the deliveries will go back to the Canadian Breast Cancer Foundation.

Not only that but each time the truck makes a delivery, the customer will get a note advising them that they’ve just helped fight breast cancer.
 

Superior Propane hopes this paint job will
raise awareness for breast cancer.

The truck will also go on display at various tradeshows and events throughout the province.

Superior Propane is Canada’s largest and only national provider of propane and related services, which it provides to more than 200,000 residential, commercial and industrial customers in more than 180 communities.

Superior, which has been in business since 1951, employs more than 1,600 employees and delivers more than 1.4 billion litres of propane annually.

The Canadian Breast Cancer Foundation was founded in 1986 as the first organization in the country devoted exclusively to the funding of breast cancer research, education and awareness initiatives.