TORONTO — When Truck World, the largest trucking industry show in Canada, opens its doors April 15th, 2010 visitors and exhibitors will be greeted by a whole new feature.

The Vocational Truck & Equipment Expo, endorsed by the Canadian Transportation Equipment Association (CTEA), will have a dedicated section in Halls 4 and 4A of the International Centre, on Airport Road in Mississauga. And show organizers expect the vocational expo to draw at least 50 major exhibitors.

"Adding the Vocational Truck & Equipment Expo at the same time as Truck World is perfect for the industries," says Newcom Business Media Show Division director Joe Glionna. (Newcom owns Truck World as well as this website and Today’s Trucking publication.)

There is so much exhibitor and visitor crossover that everyone will agree this marriage makes perfect sense. No one wants a second, separate show, but it’s obvious that Canada was missing a vocational truck and equipment exposition.

"This arrangement allows exhibitors and visitors to maximize their savings and time. Newcom is looking forward to working with the CTEA and building a great show in the years to come," says Glionna.

Adds the CTEA’s executive director Don Moore: "Truck World is a premier event and provides an excellent opportunity to showcase the CTEA. The CTEA brings an exciting new flavor to the event since our members truly shine when it comes to specialized truck and trailer equipment."

The event will attract 20,000 industry professionals from across Canada and the US. They will meet and do business with hundreds of exhibitors on a spectacular 300,000-plus-sq-ft exhibit floor.

The Ontario Trucking Association (OTA) and the Canadian Trucking Alliance (CTA) support Truck World/Canadian Work Truck and Equipment Expo.