Peachtree City, GA – The Transportation Sales & Marketing Association (TSMA) will hold its 2004 Spring Conference, March 28-31, 2004, at the Wigwam Resort and Golf Club in Phoenix, Arizona.

The conference will address several areas, including sales and marketing management, marketing strategy and productivity through technology.

The conference keynote speaker, Dr. Blaine Lee, founding vice president at Franklin Covey, has been a business coach worldwide for 25 years. At the TSMA 2004 conference, Dr. Lee will demonstrate how his philosophy, "build your people, they will build your business," can enhance attendees’ business and personal lives.

In the first of two presentations, Bob Clark, president of P. I. Consulting Group, will discuss the theoretical, legal and practical aspects of using assessment tools to identify behavioral traits needed to excel in sales and marketing. Clark’s interactive afternoon workshop will focus on developing leadership skills that turn diverse behavioral strengths into dynamic, cohesive sales and marketing teams.

In a concurrent workshop, Dr. Barry Feinberg, senior vice president at GfK Custom Research, Inc., will focus on tools for measuring customers’ perceived brands as well as how to gauge customer satisfaction and loyalty. His subsequent workshop will demonstrate how to build brand image and turn customer satisfaction and loyalty into a competitive weapon.

Daniel Klaussen, Golden Gate Associates founding partner, will examine the overwhelmed feeling created by today’s advancements in technology. He will explain how the latest personal and professional technology innovations are being applied and describe how they can be harnessed to make your life more productive, simple and fun.

The purpose of Klaussens’s Wednesday morning roundtable discussion is to teach attendees with the basic skills how they can master technology already at their fingertips to control information flow and create an effective digital lifestyle.

The TSMA Spring Conference also hosts the 2004 Annual Communication Awards Competition award ceremony. The competition is an opportunity for entrants to showcase their company’s advertising and marketing talents while competing with similar size firms from across the United States and Canada.

A panel of professional advertisers, artists and designers provides evaluations and critiques of each entry. Entrants use this valuable information to help them develop future marketing strategies and advertising pieces. The deadline for entering the competition is Friday, January 16, 2004. For contest information visit www.tsmaonline.com/CAC2004, email communicationawards@tsmaonline.com, or contact John Rader at 770-486-5869.

To register or for more information on the conference, visit www.tsmaonline.com/wigwam or contact John Rader at 770-486-5869.