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Utility Trailer names new director of marketing

CITY OF INDUSTRY, Calif. -- Utility Trailer has ­appointed Larry Roland as its new director of marketing.


Larry Roland
Larry Roland

CITY OF INDUSTRY, Calif. — Utility Trailer has ­appointed Larry Roland as its new director of marketing.

Roland began his career as sales coordinator at Utility’s national accounts department in 1987. He held several positions in this department prior to being promoted to the position as director of national accounts in 2005. Under Roland’s direction, officials say Utility’s national accounts department doubled its share as a percentage of Utility’s total trailers built.

As director of marketing, Roland will be responsible for leading Utility’s corporate marketing team in its ongoing marketing efforts as well as developing technical educational tools for Utility’s customers and personnel.

“With Larry’s background and experience at Utility, he is the perfect candidate to assume the position of Director of Marketing,” said Craig Bennett, senior vice-president of sales and marketing. “Larry is a tremendous asset to our team and we look forward to his leadership in supporting and marketing the Utility brand.”


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