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Valley Equipment opens new Salisbury dealership


SALISBURY, N.B. – Utility Trailer has announced the opening of a new full-service dealership, Valley Equipment in Salisbury.

“We broke ground on our new facility in Salisbury last September, and it replaces the Moncton location,” said Peter Cook, president of Valley Equipment. “We’ve talked about expanding our services in the Moncton area for years, and we chose Salisbury because it’s the hub of the Maritime provinces. Our new location is across the street from the busiest truck stop in New Brunswick, just before the provincial highway scales. We have made a large area available for trailer storage and parking.”

Pictured from Left to Right: Ben Cook – Trailer Sales Manager, Valley Equipment Ltd.; Terry Keating – Mayor of Salisbury; Peter Cook – President of Valley Equipment Ltd; Caleb Cook – Vice President of Valley Equipment Ltd.

Pictured from Left to Right: Ben Cook – Trailer Sales Manager, Valley Equipment Ltd.;
Terry Keating – Mayor of Salisbury; Peter Cook – President of Valley Equipment Ltd; Caleb Cook – Vice President of Valley Equipment Ltd.

The new facility employs four people and will soon be adding six more, the company announced. Cook says plans are in the works to increase the number of staff to about 20 within a few months.

Valley Equipment has been in business since 1965 and the Cook family has been involved since 1970, becoming sole owners in 1978. It became a full-service Utility dealer in 1989.

“Today the third generation is getting involved. Two of the boys are working full-time in the business and two part-time while going to school,” added Cook.

The new facility sits on more than 10 acres of land at 29 Silver Fox Drive, one block north of Hwy. 2. It features a 3,000 sq.-ft. parts warehouse, 5,000 sq.-ft. office and 12,500 sq.-ft. service department.


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