Wajax announces rebranding initiative

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MISSISSAUGA, Ont. — Wajax Corporation announced a new branding initiative yesterday that will see its three key divisions renamed.

Wajax Power Systems, Wajax Industrial Components and Wajax Equipment will comprise the corporation, with trucking-related companies falling under the Wajax Power Systems banner.

Wajax Power Systems includes Waterous Power Systems and Harper Power Products.

“The Wajax name has stood for superior product, excellent service and competitive pricing for over a century and a half,” announced Neil Manning, Wajax Corporation president and CEO. “With personnel and branches in every province, the Wajax name is synonymous with quality. By bringing all three divisions under one common brand name, customers, suppliers and vendors will be able to appreciate the corporation’s size, strength and integrated approach to business.”

The rebranding initiative is expected to conclude by the end of the year, the company announced.

Wajax Power Systems now boasts 28 branches across Canada, selling and supporting Detroit Diesel and Mercedes-Benz engines, Allison transmissions and other components used in the on- and off-highway trucking markets. More info can be found at www.wajaxpower.com or by calling 888-717-7131.

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