Western Star saddles up
WILLOUGHBY, Ohio (Nov. 5, 2004) — Western Star Trucks has chosen a rugged, Old West look for its new advertising campaign, which will flood the pages of magazines, posters at truckstops, and on selected radio networks.
The ads feature a selection of Western Star’s best looking trucks in construction zones and on the open road. “Our customers know that Western values like hard work and dependability make all the difference when doing business. They shouldn’t ask for anything less from a Western Star truck,” said John Merrifield, senior VP of sales and marketing for Western Star Trucks.
Western Star — a division of the Freightliner LLC Group — produces heavy-duty custom trucks for long haul and vocational applications.
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