PLOVER, Wis. — Women in Trucking has its first major corporate sponsor: Frito-Lay North America, a business unit of PepsiCo.

The growing association says Frito-Lay has signed on as a Gold Level member and will work with Women in Trucking to further its cause to advance women in all areas of the transportation industry.

“Frito-Lay has a long history of successful diversity and inclusion programs that are a key part of its culture and results,” said Mark Rousseau, national logistics manager, Frito-Lay North America.  “We believe that Women in Trucking’s mission to encourage and support women in this industry aligns with our corporate commitment, and we are pleased to be the first to step forward as a major partner.”

Women in Trucking says it has already helped hundreds of women in the trucking industry through mentoring, networking, educating and celebrating its members.

“The support of Frito-Lay will allow us to reach more women and to increase the visibility of women behind the wheel, under the hood and in the corporate office,” said Ellen Voie, founder and president of Women in Trucking. “Frito-Lay will always be recognized as the company that launched our association to the next level of influence for future women in transportation.”

For more info on Women in Trucking, visit www.womenintrucking.org.