SANTA ANA, Calif. – Yokohama Tire has announced multiple organizational changes within the company.

These changes include:

• Rick Phillips, former senior director, commercial and OTR sales is now the v.p. of sales, consumer, commercial and OTR.
• Larry Kull, former senior director, tire business and planning and sales, is now the senior director of consumer sales.
• Fred Koplin is the new senior director of marketing. He was formerly the senior director of consumer sales.
• Andrew Briggs has been named the new senior director, tire business planning, product planning and sales operation. He was previously the senior director, marketing, product planning and technical services.

“As Yokohama continues to build on its success,” Fushimi said, “we felt it was the right time to align our organization to take advantage of our core strengths and provide opportunities for people to contribute further to our growth.”