VANCOUVER, B.C. – Yokohama Tire (Canada) has signed an agreement to be the Official Tire Partner of the 2003 Molson Indy, to be held in Toronto July 11 to 13.
“This association with one of Canada’s premiere motor races further enhances the performance image that Yokohama has created with our lineup of Ultra-High Performance AVS (Advanced Vehicle System) tires,” said Stphane Morel, National Manager, Marketing and Communications, Consumer Products.
Yokohama’s track signs will be seen on the Global Network by a Canadian television audience of more than two million, by more than 4.5 million U.S. viewers on CBS and Speedvision and a total international audience of more than 44 million via a satellite broadcast to 195 countries. The Toyota Atlantic race is also televised.
As well as the research and development necessary to provide the Atlantic series with state-of-the-art racing tires, Morel says Yokohama also provides service at each race through its racing services arm.
Yokohama Canada has been involved in Canadian motorsport since 1984.
In addition to its role as presenting sponsor of the Canadian Rally Championship, Yokohama continues to back top competitors in the series.
Yokohama Tire (Canada) Inc. markets and distributes full lines of tires for high performance, passenger car, light truck, commercial truck and bus applications, as well as off-the-road mining and construction applications. It maintains distribution centres across Canada to serve more than 1,000 tire outlets.
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