Daimler CEO talks growing share, struggling market
LAS VEGAS, NV - It's a tough market for truck sales these days, but Daimler Trucks North America president and Chief Executive Officer Martin Daum still sees a "light at the end of the tunnel" - and is setting firm goals for the year to come. Where Canadian Class 8 sales were up 6% in 2014 and 3% in 2015, they are down 24% this year. Daum expects 360,000 Class 6-8 trucks to be sold in the NAFTA region this year, down dramatically from 424,000 units last year, and even the 384,000 in 2014.