INDIANAPOLIS, Ind. — The host of the NTEA Work Truck Show was recognized as the first of Freightliner’s Hardest Working Cities, part of a new promotion intended to reward hard work, investment and innovation.
Freightliner announced the new program at the Work Truck Show and explained how it will work. Canadian and American cities will be graded using 11 data categories, covering everything from average hours worked, improvement in unemployment rate, contribution to GDP and vocational truck sales.
“We feel this is not only a great occasion for the Freightliner Trucks family to celebrate what our company stands for, but to honour those who take our products to the next level,” announced Diane Hames, general manager, marketing and strategy for Daimler Trucks North America. “We’re more than a truck manufacturer, we give our customers tools to impact their communities, and it’s important to recognize the innovation taking place in cities large and small.”
Cities that are selected as being among the hardest working will be recognized in various ways. Surprise deliveries of coffee and donuts will be made to local work sites, a celebration will be held at a local Freightliner dealership, an award will be presented to the city and international recognition will be heaped on business and community leaders.
“This will be an ongoing program to salute determination, innovation and job creation,” said Mary Aufdemberg, director of product marketing for Freightliner. “We see the impact of vibrant economies and how investments are made in construction, manufacturing and transportation to help create stronger communities.”
James Menzies is editor of Truck News magazine. He has been covering the Canadian trucking industry for more than 15 years and holds a CDL. Reach him at firstname.lastname@example.org or follow him on Twitter at @JamesMenzies. All posts by James Menzies