All of Navistar to carry International name
CHICAGO, Ill. – Navistar International Corp. has aligned its business groups under the International brand as part of its updated business strategy.
John Horne, Navistar chairman, president and chief executive officer, said that all truck, engine, and finance operations will be linked together through the use of a new contemporary International logo that builds on the company’s rich heritage dating back to 1907.
“We wanted a single visual symbol and statement that tells customers we are able to help them in their business,” says Horne. “Our goal is to enrich the owner, excite the driver and delight the maintainer with a brand experience that provides the highest uptime, the lowest maintenance and operating costs and the highest resale value, among other benefits. We will deliver the best products and services – every day, every time a customer has contact with us.”
In the new logo, a multi-dimensioned diamond symbol is surrounded by a razor-sharp chrome border. The International name jumps out across the diamond.
The new logo will be officially introduced to customers at the Mid-America Trucking Show in Louisville, Ky., in March. n
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