STUTTGART, Germany. - DaimlerChrysler AG, the parent company of Freightliner, may be breaking itself into four new divisions, a financial magazine has reported.According to the magazine Capital, Daiml...
STUTTGART, Germany. – DaimlerChrysler AG, the parent company of Freightliner, may be breaking itself into four new divisions, a financial magazine has reported.
According to the magazine Capital, DaimlerChrsyler’s new structure would consist of a unit for the luxury-car brand Mercedes-Benz and a division for its compacts and small-cars under the Chrysler, Mitsubishi and Smart brands.
Another unit would encompass sports utility vehicles and minivans under the banners Chrysler, Mitsubishi and the Mercedes M-Class, and a fourth division would cover commercial vehicles, including the Mercedes-Benz, Freightliner, Sterling, Western Star, Setra and Thomas Built brands.
Officials at Chrysler’s North American unit dismissed the report as nothing more than rumour, the National Post said. However, another DaimlerChrysler spokesman said the company has many operating challenges ahead. n
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