WHITEHORSE, Y.T. – With the treacherous driving conditions of winter not far away, Pacesetter Products is looking to light the way for truckers hauling in the Yukon, all the way down to those in Southern Ontario.

The Whitehorse-based company specializes in the distribution of high performance automotive lighting.

The main ingredients to their product line are auxiliary driving lights, replacement headlight systems with more effective reflectors and bulbs, and HID (High Intensity Discharge) headlight systems, with product names like Lifeforce, IPF and Hella leading the pack.

“Basically, we enjoy selling light,” said Fred Musial, president of Pacesetter Products.

“We field test products before adding them to our product line. If we are not impressed we will not try to impress others with that product. We communicate closely with manufacturers making recommendations for improvements if there is room for such.”

One product, newly available this year and a Canadian exclusive from Pacesetter, is the XGL headlight system.

According to company officials, the HID light, manufactured by ACA Performance in Burlington, Ont., is DOT compliant and with a much whiter light showing details and colours conventional lights will not reveal.

Though Pacesetter is located in Canada’s sparsely populated Yukon, Musial has been impressed with the company’s ability to spread the word concerning their products.

“To a large extent, being this far north has been a distinct advantage because the value of a high performance driving light was recognized very readily – in winter we have a lot of darkness,” he said. “And with smaller communities and on our long open highways there has been a more rapid spread of information about these products. So unlike much of what happens in today’s marketing, these products are establishing themselves most rapidly in the smaller, more remote communities of the north and then work their way south and into more urban markets.”

For more information on Pacesetter and its products, visit www.pacesetterproducts.ca.