"Even if you're on the right track, you will get run over if you just sit there" is one of my favourite sayings; good advice whether you're in the business of trucking or in the business of publishing...
February 1, 2006
Lou Smyrlis, Editorial Director
“Even if you’re on the right track, you will get run over if you just sit there” is one of my favourite sayings; good advice whether you’re in the business of trucking or in the business of publishing.
It’s advice we’ll be putting to good use this year.
Over the past 25 years Truck News, and later Truck West, have grown from small homegrown dreams to a set of publications with the largest circulation of any in the Canadian trucking media. The strong following we’ve developed over the years has been largely based on our commitment to providing the most industry news, first.
And also on our understanding that in such a large country there’s a strong need for regional information sources; that the West deserves its own publication.
Based on the tremendous amount of communication we’ve enjoyed with you over these years, I would think it fair to say we’ve been on the “right track.” But we have no intention of just sitting there. We believe that information sources that are standalone and passive have become strictly optional today.
We recognize that the way transportation professionals access information, and the way you use that information has changed dramatically over the last 10 years, thanks to the Internet and the universal acceptance of e-mail. We know many of you regularly visit www.trucknews.com. (In fact, our research shows that more than 70 per cent of you access the Internet even when on the road) and we initially sought to meet your information needs by concentrating on providing daily industry news on our site. In fact, we were the first in the industry to do so.
We’re now ready to do more because we know you are looking for more. Over the next few months we have a slew of improvements and additions planned for our Web site, all designed to provide you with a greater variety of information, faster. Expect to find more advice on spec’ing, more insights on human resource issues and more dialogue about business issues on our Web site.
For the last seven years we have been conducting a great deal of research to get a better understanding of the market. We conduct up to eight national surveys a year now, collecting important data on everything from equipment buying trends and projected shipment volumes to shipper satisfaction with their carriers’ performance and driver satisfaction with their employers.
We’ve reached out to industry associations and educational universities, partnering with them to conduct the research. This research, of course, could not have been completed, without the incredible support we receive from you.
Conducting so much research over such a long period of time, we believe, has given us a unique grasp of key industry trends. So on we plan to share highlights of this research with you on a regular basis.
And even more changes are in the works. In a nutshell, we will be continuously looking for new and meaningful ways to engage and interact with you.