CALEDONIA, Ont. - Truck-side advertising is no longer a thing of the future. Haldimand County, in partnership with KRTS Transportation Specialists, is capitalizing on motion to get its message across....
CALEDONIA, Ont. – Truck-side advertising is no longer a thing of the future. Haldimand County, in partnership with KRTS Transportation Specialists, is capitalizing on motion to get its message across.
The beginning of a new tourism marketing campaign for the county was marked in January with the unveiling of the first of three full color truck-trailer murals.
“We in the transport industry are truly a network of family,” says Kim Richardson, president of KRTS Transportation Specialists. “KRTS is very proud to partner for this initiative.”
Richardson provided three trailers for the campaign, which will extend over a five-year period. The three trailers have been designed with 21 full color photos promoting tourism in Haldimand County, Six Nations/New Credit, the Grand River watershed and the Lake Erie Shoreline. Community names, a toll-free tourism phone number and Web site addresses are also displayed proudly to other road users.
KRTS training transports travel central and southwestern Ontario with each trailer running approximately 300km per day, seven days a week.
Haldimand County Mayor Lorraine Bergstrand is a big fan of the initiative.
“I think it will instill pride in residents and it tells our story,” she says.
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