LONGUEUIL, Que. - TruckPro, a nationwide truck and trailer service network, has been enjoying two years of continued expansion since it first divided from the heavy-duty parts division of UAP in 2004....
LONGUEUIL, Que. – TruckPro, a nationwide truck and trailer service network, has been enjoying two years of continued expansion since it first divided from the heavy-duty parts division of UAP in 2004. In that short time, 63 service centres, from British Columbia to New Brunswick, have been reaping the benefits of operating under the TruckPro banner.
One such company is Glasvan Trailers, which signed on its five Ontario locations with TruckPro in August.
“We see this whole program as a benefit to us and the industry,” said Paul Cobham, president of Glasvan Trailers. “I think we see it as an edge for the future for all of our shops. We are a growing network ourselves with our service facilities. We now have a business partner in our corner helping us sell our service.”
The key business benefits for banner members include belonging to a national network with a strong brand image as well as access to common services at reduced cost, says Francois Cadoret, vice-president sales and marketing with UAP. Part of those services would include better market penetration, support in the diversification of activities, as well as a potential increase in both employee and customer satisfaction, and sales and profitability.
TruckPro officials also say they utilize a very aggressive publicity program, including advertising in trade magazines (like Truck News), direct marketing efforts (through regional trade associations, truck stops, members lists), point-of-sale material, a booth for regional and local events, and an Internet site, along with other specialized promotions.
But it’s not just members who will enjoy the network’s benefits, Cadoret says. Customers who use the services of service centre members can also expect the benefit of diversified services, a nationwide warranty, the expertise of knowledgeable mechanics who take part in ongoing technical training, competitive hourly rates, access to certified programs of major industry suppliers, as well as TruckPro’s own Preventative Maintenance Program.
“The TruckPro Preventative Maintenance Program is the best way to ensure that your heavy vehicles are safe for your drivers and everyone else on the road,” the company said. “The PMP provides for regular inspections during which the mechanic checks the various components of your vehicles. At that time, he takes care of all necessary adjustments, repairs, lubrication or replacements. This maintains your vehicles in good repair, which reduces major damage, breakdown risks, extended downtime and delivery delays as well as breakdown, repair and operating costs.”
TruckPro officials say that they are now the largest independent service centre network across the country. For more information on the TruckPro network and its services, visit www.truckpro.ca.