So, notice anything different? If you haven’t, please work your way through the magazine and return here when you’re finished. Hopefully by then, you’ll have taken notice of the fresh new design we’ve applied to the...
So, notice anything different? If you haven’t, please work your way through the magazine and return here when you’re finished. Hopefully by then, you’ll have taken notice of the fresh new design we’ve applied to the magazine.
Truck News has been a trusted source of Canadian trucking industry news since its creation 34 years ago. Think about the trucks you were driving 34 years ago. And now think about the truck you’re driving today. Has there been a difference? You’re darn right there’s been a difference, and it’s almost entirely for the better.
Like the trucks that ply the road, it’s important that business magazines like ours stay fresh and make improvements over time. We’re fortunate to have on our team Roy Gaiot, a supremely talented graphic artist who was able to give the magazine a fresh touch. You’ll notice a better use of colours, improved flow, text that’s easier to read and more striking visuals.
Meanwhile, we’ll continue to deliver the best industry news, features and insights you’ve come to expect from us – both in the magazine and on Trucknews.com, the best-read Canadian trucking news site.
As for content, we’ll endeavour to better identify sections so it’s easier to find the information you’re looking for. An improved contents page (pg. 8) will also assist with this.
The only significant change you’ll notice to the content, is the Truck Stop Question has been replaced with a new feature, The Last Word. The TSQ, in my opinion, was a little long in the tooth. It’s been a good run for the TSQ, but let’s be honest, there are more ways than ever for readers to convey their opinions to us on industry issues. Cornering a driver while he or she is trying to fuel up at the truck stop as 18-wheelers dance around a busy parking lot is neither the safest, nor most effective way to solicit a driver’s opinion.
Whether it be through social media (via our Twitter feeds and Facebook pages), e-mail, or good old-fashioned snail mail and phone, we’ve never been more accessible and it’s never been easier to have your voice heard.
So, what’s The Last Word all about? As before, the last page of Truck News will be dedicated to our readers. We’ll feature someone from industry each month, providing a snapshot of who they are while allowing them to comment/vent/rave about industry issues. Think of it as a mini-profile that’ll also provide a platform for the people who comprise the industry to have their say on a topic of importance.
This month, we feature Bev Plummer, who reflects on her career as a trailblazer, of sorts, for female professional drivers. Bev’s belief is that a driver is a driver – regardless of gender – and that we shouldn’t get too wrapped up with traditional stereotypes. She wants the trucking industry to stop obsessing over the gender of its workforce and instead to focus on the other attributes drivers exhibit, regardless of their sex. You can read all about Bev and her take on pg. 55, where the TSQ would normally reside.
I believe this new feature of the magazine will be extremely popular. In closing, I hope you enjoy the changes we’ve made to Truck News. Not ones to rest on our laurels, we’ll continue to update it as we see fit, with an eye to serving you, our readers, as effectively as possible.
Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry. All posts by Truck News